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When we talk about new products, the conversation often blurs the lines between invention and innovation. Yet, understanding the...

In today's hyper competitive globalised market, product manufacturers face immense pressure to constantly innovate and develop new...

Every decade or so, the design world seems to rediscover the question: “Is industrial design dead?” The latest wave of articles and...

A strong pipeline of new products isn’t just a “nice to have” for manufacturers, it’s essential for survival. Markets shift, customer...

In today’s fast-moving markets, manufacturers face relentless pressure to keep their product pipeline fresh and competitive. But where do...

There’s a growing school of thought in industrial design that says: don’t waste time and money on patents or design rights just get your...

Many believe that protecting your design is enough to guarantee commercial success. In reality, IP is just the starting point. Here’s...