The Manufacturer’s Innovation Challenge

In today’s fast-moving markets, manufacturers face relentless pressure to keep their product pipeline fresh and competitive. But where do the best new product ideas actually come from?

Some rely on in-house R&D, others look to acquisitions, and an increasing number are turning to external designers, start-ups, and open innovation platforms. The most successful manufacturers are those who cast the net wide, actively seeking inspiration and collaboration beyond their own walls.

In your experience, what’s the most effective way for manufacturers to source breakthrough ideas? Is it about nurturing internal talent, building partnerships, or tapping into the wider design community?