Why a Strong Product Pipeline Matters

A strong pipeline of new products isn’t just a “nice to have” for manufacturers, it’s essential for survival. Markets shift, customer needs evolve, and yesterday’s bestsellers can quickly become obsolete.

Yet, building and maintaining that pipeline is a constant challenge. It requires not just creativity, but also a willingness to look outside traditional sources for inspiration. Some of the most successful product launches in recent years have come from unexpected collaborations between manufacturers and independent designers.

How do you ensure your pipeline stays full of fresh, relevant ideas? What’s worked (or not worked) for your business?